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World CML Day 2015

WCMLD 2013 0922Logo Today Together... was the motto of the 2015 World CML Day campaign!

 

One day, one community, one life changing reality… Today, we are together to make a status, share and involve on our needs.

 

WCMLD15 India Friends of Max 3On World CML Day 9/22 2015 leukemia patients worldwide united to address the courage and hope required to live with chronic myeloid leukemia, and called for access to best available treatment and care for all patients.

Pictures of the worldwide World CML Day 2015 events can be found here.

Besides the many events reported from CML-groups from all over the world, on the occasion of World CML Day 2015 the CML Advocates Network launched its brand-new mobile CML ADHERENCE APP “ CML Today” for CML patients to support adherence to TKIs as well as to track their PCR results. The mobile app is available for free in English, French, Spanish, German, Portuguese, Arabic, Hebrew, and more languages will follow soon. „CML Today“ can be found in the Apple App Store (iphone) and in the Google PlayStore (Android).

 

Why Today, Together?

  WCMLD today-togther-2

 

 

 

 

 

 

 

 

Calls-to-action

To help our members communicate the umbrella message Today, Together for World CML Day 2015 the CML Advocates Network created specific sub-messages for four key audiences. Each message was a strong "call to action" aiming at mobilizing the respective target audience:

  • General Public:  Today we live, Together we fight
  • Patients & Relatives:  Today we talk, Together we live
  • Health Care Professionals:  Today we listen, Together we help
  • Policy Makers:  Today we ask, Together we care

wcmld15 key-audiences

 

 

 

 

 

 

 

 

 

 

 

 

CML Day 2015 Toolkit: tools and resources

We had prepared a set of tools and resources to support our member organizations and other interested parties in spreading the message of awareness and to strengthen their voice.

Our World CML Day 2015 toolkit was a full support pack that included:

  • Artwork for print and online use (posters & flyers):

    • Easy-to-customize posters & flyers with individual messaging for four key audiences (public, patients & relatives, HCPs, and policy makers)
    • All posters and flyers were provided as InDesign, PDF and easy-to-edit PowerPoint files.
    • Members were requested to translate the posters and flyers to their local language, include their organization´s logo and contact details, and inform about the World CML Day events taking place in their country.
    • The following translated poster templates were received:
  • Photo-database:
    • The database included photos for different cultural backgrounds, allowing our members adapt the posters & flyers to their reality.
    • Besides the photos used in the poster and flyer templates (classified as “general”) African-specific, Asian-specific and Ibero-American-specific photos were made available.
    • Members were also encouraged to insert their own pictures! The photos in the photo-database would serve as a source of inspiration!
  • Press release:
    • The CML Advocates Network provided an easy to customize press release and asked its members to feel free to translate the press release to their local language, add their own logo and quotes, and inform about the World CML Day events taking place in their country.
  • Communication guidelines:
    • The communication guidelines put at the disposal of our members contained valuable strategies and hints for how to get the most out of the World CML Day campaign.
    • A special Toolkit Training explained how to use the Toolkit and campaign material in Social media (see p. 34-45 of the World CML Day Toolkit Training)

The full WORLD CML DAY TOOLKIT TRAINING is available for download here!

 

Best practice

In the section "Member´s campaign materials" you will find a compilation of examples of posters, flyers, press releases and other campaign material in multiple languages. These materials were provided by members of the CML Advocates Network that have joined the "Today, Together" campaign to promote our World CML Day! It´s a great source of inspiration - so don´t miss to have a look!

 

 

A BIG THANK YOU to all active members and to all our supporters for spreading the message of awareness, for helping us strengthen our voice, and for helping us advocate for CML patients around the globe!

 

wcmld15 flyerpublic screenshotp1wcmld15 flyerpublic screenshotp2 


 

Authors

The toolkit-material was developed by the communication agency ZN Consulting with advice and committed support from an in-house project group consisting of the following members:

  • Jelena Cugurovic (Serbia – patient advocate)
  • Pat Garcia-Gonzalez (USA – patient advocate)
  • Sofia Sa Cardoso (Portugal – patient advocate)
  • Jan Geissler (Germany – patient advocate)
  • Giora Sharf (Israel – patient advocate)
  • Nicole Schröter (Germany – project coordinator)

 

 

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