... is still the motto of the 2016 World CML Day campaign!
One day, one community, one life changing reality… Today, we are together to take a stand, share our needs and raise awareness!
This year again on World CML Day 9/22 leukemia patients worldwide are united to address the courage and hope required to live with chronic myeloid leukemia and are calling for access to best available treatment and care for all patients.
Since 2015 we celebrate World CML Day 22/9 under the motto TODAY, TOGETHER!
Why Today, Together?
To help our members communicate the umbrella message Today, Together for World CML Day 2016 the CML Advocates Network has created specific sub-messages for four key audiences. Every message contains a strong "call to action" specifically designed to mobilize the respective target audience:
- General Public: Today we live, Together we fight
- Patients & Relatives: Today we talk, Together we live
- Health Care Professionals: Today we listen, Together we help
- Policy Makers: Today we ask, Together we care
World CML Day Toolkit: tools and resources
We have prepared a set of tools and resources to support our member organizations and other interested parties in spreading the message of awareness and to strengthen their voice.
Our World CML Day toolkit is a full support pack that includes:
- Easy-to-customize posters & flyers with individual messaging for four key audiences (public, patients & relatives, HCPs, and policy makers)
- All posters and flyers are available as easy-to-edit PowerPoint files, PDF and InDesign files.
- Check if there is a translation in your language! If not, please translate the posters and flyers into your local language; include your organization´s logo and contact details, and add information about the World CML Day events taking place in your country. It´s really easy!
- The database includes photos covering different cultural backgrounds that allow you to adapt the posters & flyers to your reality.
- In addition to the photos used in the poster and flyer templates (classified as “general”) you will find Africa-specific, Asia-specific and Ibero-America-specific photos.
- Of course, you are free to insert your own pictures as well! The photos in the photo-database may serve as a source of inspiration!
- Press release:
- Feel free to translate the press release into your local language.
- Add your own logo and quotes, and share information about all World CML Day events taking place in your country
- The press release is easy to customize – and we hope many of you will make use of it!
- Social Media guidelines:
- Facebook and Twitter guidelines provide simple tips and tricks on how to promote World CML Day via your social medial channels, how to interact with the audience and get them involved.
- For more details about how to communicate via social media please have a look at the Communication Guidelines
The training-video and explanation of the toolkit is also available here:
http://www.cmladvocates.net/cmlhorizons/cmlhorizons2016 (Advocacy session #4) and here: https://vimeo.com/168631359; https://vimeo.com/168615952; https://vimeo.com/168631360.
The video streams should make it easier for you to spread the message, increase awareness and help you advocate for CML patients around the globe!
You can find more ideas in the section "Member´s campaign materials".
This is a compilation of posters, flyers, press releases and other campaign material in multiple languages provided by members of the CML Advocates from last year’s "Today, Together" campaign promoting our World CML Day!
It´s a great source of inspiration - so don´t miss to have a look!
Last but not least, don´t miss our Facebook-page.
We hope that you will use all these materials in promoting World CML Day either by doing a solo campaign or incorporating it in your own campaigns and events. For World CML Day 2016 let´s all be united - TODAY, TOGETHER!
The toolkit-material was developed by the communication agency ZN Consulting with advice and committed support from an in-house project group consisting of the following members:
- Jelena Cugurovic (Serbia – patient advocate)
- Pat Garcia-Gonzalez (USA – patient advocate)
- Sofia Sa Cardoso (Portugal – patient advocate)
- Jan Geissler (Germany – patient advocate)
- Giora Sharf (Israel – patient advocate)
- Nicole Schröter (Germany – project coordinator)